Surely not a white kit for Arsenal??????

Is this for real? An Arsenal WHITE kit? Personally I think it looks rather nice but WHITE? PR disaster or masterstroke?

Expect the following scenario in North London over the summer:

"Mummy can I have the new Spurs kit please"
"Sure Stavro. I'll get it tonight when I do the shopping. What colour is it?"
"It's white mum"
"OK"

Mum comes home with the new Arsenal kit. Dad boots mum out. Kid is distraught and traumatised..............................